Groovy fruit drink
Brand strategy
Identity design
Packaging design
Brand and packaging design for
Groovy fruit juices
Client: Enhaz Beverages Private Limited
‘Freshness from the very first drop’
The journey of Groovy starts from a dream of two brothers to create an honest & impactful brand to reflect their uncompromising approach to creating the purest juices. Groovy is that dream which came true. It unleashes freshness from the very first drop. The intense hit of purity just makes you Groove. This freshness from carefully picked fruits is packed in bright and joyful squeeze packs where the colors remind you of the actual fruit colors. An extra layer of safety is added through the anti-choke caps to protect the little ones. The low cost of Groovy fruit drink makes it affordable for every corner of the country. Groovy ended up winning India’s best packaging design project in 2020 by IBDA, India, and has been featured in multiple national and international publications including packaging of the world & best packaging design by Designrush 2022
